UX · UI · MENU REDESIGN
BOW VALLEY COLLEGE
Bow Valley College x Centre for Entertainment Arts is transforming the global entertainment landscape with its focus on animation, visual effects, and gaming. As pioneers in these dynamic fields, they are establishing new benchmarks for creativity and technological integration.
To effectively communicate their cutting-edge ethos and creative advancements to a broader audience, Centre for Entertainment Arts needed a new landing page. This page, designed with contemporary UX/UI principles, needed to reflect their core brand identity and affirm their leadership in the entertainment industry.
Research
Conducted extensive research, including user surveys, competitive analysis, qualitative strategic evaluations, and a full page inventory to enhance both the landing page and menu design.
UX/UI Design
Carried out UX research focusing on user behavior, developed low and high fidelity mockups, and refined the design to better align with the Centre for Entertainment Arts' brand identity, specifically for the landing page and menu redesign.
Integrated and Adaptive Page Design
A fresh design was developed to capture the essence of the collaboration between the Centre for Entertainment Arts and Bow Valley College, highlighting their programs and raising awareness about the new school. This page stands out as a premium feature on the website, distinctly different from the rest of the Bow Valley College brand.
Key features include:
Intuitive navigation to seamlessly guide users through program information.
Visually engaging interfaces that reflect the creative spirit of the programs.
Responsive design ensuring optimal viewing across all devices.
Custom Developed Components
A new page template, structure, and layout were devised by utilizing existing components and developing new ones. These new components are designed to be engaging and responsive, motivating visitors to register for programs.
Key aspects of component development include:
Creation of interactive elements to enhance user engagement.
Development of responsive components that adapt smoothly across devices.
Integration of user-friendly functionalities to facilitate easy program sign-up.
Menu Redesign
The menu was strategically redesigned and developed with a clean look and intuitive feel. The new architecture simplifies navigation by grouping relevant pages into subsections, allowing users to easily traverse the site.
Key features of the menu redesign include:
Streamlined navigation structure to enhance user accessibility.
Quick access to information through well-organized subsections, reducing the need for excessive clicking.
The redesign significantly improves the overall user experience on the Bow Valley College website.