UX · UI
NUSCALE POWER
NuScale Power is revolutionizing the energy sector with its advanced small modular nuclear reactor (SMR) technology. As pioneers in the field, they are setting new standards for innovation.
To effectively convey their trailblazing ethos and technological advancements to a broader audience, NuScale required a revamped website. This new site needed to reflect their core brand identity and demonstrate their position as leaders in the industry.
Research
Performed thorough research that encompassed user surveys, competitive analysis, a qualitative strategic evaluation, and a complete inventory of pages.
UX/UI Design
Conducted UX research on user behavior, created both low and high fidelity mockups, and updated the design to more accurately represent NuScale’s brand identity.
Challenge
NuScale Power encountered a major hurdle as they grew: their website was not keeping pace with the rapid expansion of the company. The site faced several additional problems:
The website was rigid and inefficient.
Disparate content obscured their innovative identity.
The design restricted opportunities for effective storytelling.
Solution
To overcome these obstacles, NuScale needed a strategic overhaul of their website. This redesign aimed to enhance their online presence and foster deeper connections with their audiences.
Key components of the new website included:
Conducting a thorough content audit and developing a robust strategy.
Implementing SEO optimization to improve visibility.
Creating a clean and modern user experience and design.
Integrating marketing automation and personalization features.
Result
The strategic redesign of their website has equipped NuScale with a dynamic platform to convey their message and engage more effectively with their target audience. This transformation has solidified NuScale's reputation as a forefront runner in advanced technology and a notable entity in the nuclear energy sector.
A sleek design that aligns with NuScale’s innovative brand.
Enhanced personalization for a superior user experience.
Expanded opportunities for compelling storytelling.
Content tailored to appeal to a diverse audience.