UX · UI · COMPONENTS DESIGN
THE INSTITUTE OF CORPORATE DIRECTORS
The Institute of Corporate Directors is transforming its online presence with a focus on enhancing user experience. As pioneers in corporate governance education, they are setting new standards for online learning and professional development.
To effectively communicate their commitment to improving the user experience, The Institute of Corporate Directors required a new website design. This redesign was aimed at reflecting their dedication to user convenience and showcasing their role as a leader in corporate governance education.
Research
Conducted in-depth research specifically tailored for the intranet, which included user surveys, competitive analysis, a qualitative strategic evaluation, and a comprehensive inventory of intranet pages.
UX/UI Design
Conducted UX research focused on user behavior within the intranet, developed both low and high fidelity mockups for the intranet, and updated its design to more accurately represent Cenovus’s brand identity.
Strategic Component Design
The primary focus of the website redesign for The Institute of Corporate Directors was on the "lift and shift" approach, aiming to enhance user experience and modernize the platform. This involved creating new components and functionalities to improve the overall look and feel of the website while maintaining its core functionality. Key highlights of the project include:
Introduction of new, user-friendly components to streamline navigation and improve accessibility.
Implementation of modern design elements to enhance visual appeal and user engagement.
Integration of responsive design principles to ensure optimal performance across various devices and screen sizes.
User Flow Design Approach
When redesigning a page for The Institute of Corporate Directors, our approach centered on optimizing user flow, maintaining strong brand alignment, and introducing innovative design elements. This strategy ensures that visitors can navigate the site effortlessly, while still experiencing the unique attributes of The Institute of Corporate Directors' brand.
Key considerations in the design process include:
Streamlined pathways are created to guide users smoothly from one section to another, enhancing the overall ease and efficiency of navigation.
Every design element reflects The Institute of Corporate Directors' brand identity, from color schemes and typography to imagery, ensuring a cohesive and recognizable appearance across all pages.
Incorporating cutting-edge design trends and features, such as interactive maps and real-time updates, to keep the content dynamic and engaging for all users.
Unified Design System
The Institute of Corporate Directors recognizes the critical role of a design system in maintaining brand consistency and enhancing user experience.
A well-defined design system ensures that all digital assets, from websites to applications, adhere to the same visual language and usability standards, fostering a sense of unity and professionalism across all platforms.
By streamlining the design and development process, a design system increases efficiency and reduces the time and resources required to create new digital products or update existing ones.
Additionally, a design system serves as a comprehensive guide for both designers and developers, providing clear guidelines and reusable components that facilitate collaboration and maintain consistency throughout the organization's digital ecosystem.